Our approach to holistic, hands-on management starts with creating high quality content and enabling our talent to grow engaged communities of fans and followers. From there, we’re able to negotiate partnerships with the world’s leading brands for our creators to monetize the unique talents.

Create・Grow・Monetize

Create・Grow
・Monetize

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A Selective Roster for Personalized Management

Unmatched Creative Collaboration

360°
Support

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One of our cornerstones is to ensure none of our talent ever feel like a small fish in a big pond. At Lulu, we maintain a highly selective roster, allowing for hands-on, individualized attention. Each creator receives tailored strategy, close collaboration, and direct support from a tight-knit team that truly understands them and has the ability to prioritize their goals.

The Lulu team prides itself on building deep personal relationships with both talent and partners. We know what it means to actually be a 360 degree management agency. No request is too big or too small. YOU are your business and we’re here for every step of the way.

At the onset of every campaign, Lulu Creative is deeply involved in the content creation process. We are here to assist with concept development, scriptwriting, production, and editing—ensuring the final product aligns with your individualized voice and vision. We’re here to brainstorm organic series, content calendars, big picture goals, and much more outside of the traditional paid collabs.

Full Circle Campaign Execution

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Lulu Creative provides comprehensive execution management for every campaign. Our agile team ensures seamless coordination, quick communication, real-time feedback, and tailored solutions to align with talent and brand goals.

Values-Aligned Partnerships

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While everyone in this industry loves a six-figure deal, at Lulu we always focus on securing partnerships that reflect each creator’s values, interests, and daily lifestyle. Focusing on authenticity allows both creator and partner to witness the fruits of genuine enthusiasm in every collaboration.

Strategic Growth and Long Term Vision

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By emphasizing impactful campaigns and sustainable growth, our creators turn social media into fulfilling careers, not just one-off social posts. We work with our creators to create thriving businesses. Book deals, podcasts, capsules, creator brands, equity deals, new business ventures - we’ve helped our talent through it all.

What We Offer for Talent

What we offer: Brands and Agencies

Working with Lulu talent means more than just checking boxes on a casting list. It's a fully immersive, hands-on experience where strategy meets standout creativity. From delivering assets with precision to crafting scroll-stopping content that hits every KPI with purpose (yes - we have the conversion data to back it up), our approach keeps brands coming back. It’s not just influencer marketing, it’s influence, done differently.

Office: NY, LA